GOOD SOCIETY LLC

VENDOR PRICING GUIDE (HOW TO SELL OUT YOUR CLOSET) 

THE GOAL

Price to sell in 7 days — not to maximize per item.

👉 More sales = more money
👉 Lower prices = higher volume
👉 Sell-through wins

QUICK PRICING FORMULA

Original Retail ÷ 3 = Your Price

Then adjust based on:

• Brand

• Condition

• Demand

IDEAL CLOSET BREAKDOWN (75 ITEMS)

• 60% → $5–$25 (FAST SELL)

• 30% → $25–$50 (SWEET SPOT)

• 5% → $60+ (HIGHER-END ITEMS)

👉 Your closet should feel like a deal

🟢 FAST SELL ($5–$15)

Basic tops, tees, tanks, older styles

• Target

• H&M

• Old Navy

• Basic vintage tees

⚠️ Overpricing these = they won’t sell

🟡 SWEET SPOT ($15–$30)

Most items should live here

• Zara

• Urban Outfitters

• Brandy Melville

• Levi’s

Casual dresses, denim, skirts

🔵 HIGH VALUE ($30–$60)

Limit to your best pieces

• Aritzia

• Madewell

• Free People

• Anthropology

Jackets, nicer denim, standout pieces

🔴 PREMIUM ($60+)

Keep this section small

• Designer

• Leather

• Special pieces

PRICING RULES

✔ Price on the dollar ($5, $25, $40)

✔ If you wouldn’t buy it at that price → lower it

✔ Don’t overprice “just to try”

✔ More sold = more money in your pocket

❌ WHAT NOT TO DO

✖ Don’t price based on what you paid
✖ Don’t overprice “favorite” items
✖ Don’t fill your closet with $40+ items

END OF WEEK CLEARANCE STRATEGY

Use discounts (30% / 50% / 70%) to:

• Move remaining items

• Maximize earnings

• Take home less

WHAT ACTUALLY SELLs

✔ On-trend styles

✔ Clean + great condition

✔ Denim, basics, layers

✔ Neutral colors + wearable pieces

Not selling? → Lower the price

REMEMBER

You’re not running a boutique.

You’re running a mini resale shop for the

week.

Price it right → it will sell

🚀 FINAL TIP

The best closets don’t have the best items—
they have the best prices.